Enver Masud, founder of The Wisdom Fund, wrote in an email to Apple's Steve Jobs:
Here's an option that would increase iPhone revenues, and give buyers an unlocked iPhone.
Continue selling locked iPhones with activation through AT&T — just like you now do, but offer an additional option.
On iTunes sell an iPhone unlock key which may be purchased with or without AT&T activation (offer some of the additional revenue to AT&T).
Upon buying the unlock key on iTunes, Apple would unlock the iPhone in the same way that Apple updates its software.
It's a winning formula for Apple, AT&T, consumers.
Monday, April 28, 2008
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